I did not know what blogging meant till 2012. Interestingly back
of my ignorant mind, blog-writing was functioning as million dollar industry
and thousands of business as well as individual were earning fortunes from it.
To give a clear
idea in 2012, one of the major blogging and publishing businesses - Huffington
Post was sold for more than $300 million to AOL.
Currently, in 2015 blogging industry is raging like wild
fire across business and has evolved as a noticeable marketing tool. Right now over
85% of marketers have adhered to writing blogs once a week the least.
If you too didn’t know what a ‘Blog’ is, then following
definition might help:
Definition-1: “It is a dynamic web page or any page on any
website that is regularly updated with informational content.”
Definition-2: “It is an online journal or dairy that one
maintains to offer vital information related to their subject.”
You can also see 2500000 other definitions with a simple
Google search:
Probably you just got a decent background of what blogs are!
But it’s not just about writing. Among millions of people who are
posting similar subjects on daily basis, it is vital that you have to engrave a
concrete content. On top of that, marketing it (optimizing the blog for search
engine) and earning bucks from it is another ball game.
But you are in for luck as the ‘God of search- Google’ has
made it possible with its free tools to achieve aforementioned blogging
capabilities in no time. Trust me I used them and now my blogs appears on first
page of Google with relevant keywords. So what are the Google tools for bloggers?
One by one we will
see each tool:
While you go for blogging you are expected to know your subject really well. On
the other hand punching your delicate brain can help you reach some insight,
yet you might kill time and by the end of the day blogging can result in a
painful job than a relishing experience.
This is where Google Trends comes in.
Instead of thinking too much yourself, think with Google:
The Google Trends uses
real-time search data to facilitate users determine consumer search behaviours since
2004.
Just enter the terms you want to compare in
the +Add term box and results will be in front of you. It infact offers wide
range of options to compare the data wrt. 'Time’, ‘Region’ (country/city) and ‘Related search term’.
I compared Fashion, Automotive Industry and Real Estate.
Using this brilliant tool, you can focus on
what to write, which region you want to spotlight and depending on current
trends, how can your blog prove to be really helpful for the readers. As let me
remind you- your readers are the star of the show not you.
Google trend along with bloggers act as the
ultimate weapon to segment plus target the products and services for marketers.
Also someone did tell me that if you wish to make a viral post or video, then exploit
Google Trend in and out (bearing in mind most searches are done on Google and
not other search engines). Click here to
go to Google Trends.
You have done your research and obtained
many trends related to contents of your interest with Google Trends. Probably you are about to write your piece.
But wait. Before that learn little bit about keywords and how to use them in
the blog. Next tool will help you.
2. Google Keyword Planner:
Now let’s get little bit into SEO. Do not
be afraid. It is not a rocket science, but an easy and effective means to
catapult your blog into 1st page of Google. And keywords are the
backbone of SEO. This is why using appropriate keywords for your blogs are
imperative.
And Google Keyword Planner is the investigative
genius designed to put across all the relevant keywords necessary to put in a
blog for its better ranking.
You can find keywords and get details about
its monthly search volumes.
Two things to remember before you work with
keywords:
·
Do not stuff your keywords in your blog. Use the
1% rule. Which means; every 100 words use <1 keyword.
·
Use the
long tail keyword policy. Instead of going for a word as a keyword, use a
combination of 4-5 word keyword. It helps in reducing competition.
This tool is built preferably for Adwords,
hence it gives the cost of the keywords too if used for Ads. Further you can
design your own Adwords plan. To go to keyword planner click here.
3. Google Alert:
We all know how powerful Google Search is.
No wonder you will be using the search box of Google more than a thousand times
while compiling your blog. But you will search the things as much as
your grey matter has it in its bucket. On the other hand there are millions of
things that you are not aware of, even if it’s related to your blog.
Let for example, you are drafting a blog on
latest fashion trends. While you were sleeping there was a fashion festival in
Paris. Even if you Google search keywords related to fashion in the morning that
information might not appear on the first page. Which is why Google Alert
enters into the picture as a powerful tool for informing bloggers about latest
events.
Google Alert assists in providing up-to-date news and updates into the Gmail of the bloggers everyday without giving
the users trouble of searching them. To
go to Google Alert click here.
Information that you can obtain from
reading the links in your mail sent by Google alerts- can help you achieve in
creating a rich and delightful blog that can bring many readers and leave them
satisfied.
4. Blogger:
All right then! You have compiled a mind-blowing
piece of content and now it needs to get uploaded on a website. There are
several websites across the web that offers people to make account, upload and
maintain blogs.
As our headline speaks only about Google,
then we stand infront of one of the best blog service- the Blogger.com. Learn the
story of blogger here.
Blogger.com can be used as a website of its
own rather than just a webpage. It offers scintillating display of features
making it really cool to write and maintain a blog in here.
Before moving forward you with need to
click on the button - ‘New Blog’. Then the following UI appears that asks you
to enter the Title of the Blog along with the URL and select the template.
Word and image processing interface of the
Blogger.com looks similar to MS office Word document. It has got several
other features that makes the tool worthy of compiling business related blogs
and easily score high in search ranking. For example in ‘Label’ you need to
insert keyword where as to locally customize your blog you can provide your own
location.
After you are done with the final assemblage,
what remains is its monitoring its performance. For that you need to install
your Google Analytics Code into it present in the Settings-> Other.
Further you can run campaign, insert Facebook
likes and also ask Google to put ads into it. We well discus how to earn
from your blog in next point.
To know each and every functionality of the
Blogger.com in detail click here.
5. Google Adsense:
Cool! You are done with writing and
uploading your blog. Not only that, you are looking at an astonishing traffic
into your blog. That is a healthy sign. And it is high time that you can think
of earning serious bucks from your blog. Welcome to Adsense.
Click on the ‘Earning’ tab, and sign in for
Adsense. Remember there are certain benchmarks that your blog has to qualify
for signing in Adsense.
You have to generate an ad by clicking on
the +New Ad unit. Then you have to copy the code ID and save it in the space
provided by Blogger for Ads. The image below will help you to learn it. All you
need to do is add a gadget and then click the adsense.
Blogger also offer:
·
Designing your own add style.
·
Import old codes.
·
Watch the performance of the reports and many
more.
Know how to customize your Ads here.
So, we are done. Thank you for giving your
time. Hope this blog of mine would have been some help to you.
